01
Build Your First Business
Episodes 21–35 move from money basics into entrepreneurship — products, customers, business planning, costs, pricing, sales, revenue, profit and expenses.
EPISODE 21
My First Lemonade Stand!
Core Lesson
Children learn the basic idea of entrepreneurship: creating or preparing something useful, offering it to customers, and earning money from sales.
Core Takeaway
Entrepreneurship can start with a simple idea: make or provide something useful, offer it to customers, and earn money when people buy it.
EPISODE 22
What Should I Sell?
Core Lesson
Children learn that choosing a product to sell means thinking about what people might want or need.
Core Takeaway
Before choosing something to sell, think about what people might want or need. Listening to potential customers can help you choose a better product.
EPISODE 23
Who Will Buy My Product?
Core Lesson
Children learn that a business needs customers, and understanding what customers like or need can help a business sell its products.
Core Takeaway
Customers are the people who buy products or services. Understanding what customers like or need can help a business create products that people want to buy.
EPISODE 24
Making My Product Better
Core Lesson
Children learn that a good business doesn't just make a product—it listens to customers and improves the product to make it more useful, attractive, or enjoyable.
Core Takeaway
A good entrepreneur listens to customers, notices problems, and improves the product to give customers more value.
EPISODE 25
My First Business Plan
Core Lesson
Children learn that a simple business plan helps them organize their product, customers, materials, goal, and selling idea before starting a business.
Core Takeaway
A simple business plan helps an entrepreneur organize an idea before starting. It can include the product, customers, materials, goal, and how to sell.
EPISODE 26
How Much Does It Cost?
Core Lesson
Children learn that cost is the money a business spends to make or prepare a product for sale.
Core Takeaway
Cost is the money a business spends to make or prepare a product. Knowing the cost is important before deciding how much to charge customers.
EPISODE 27
How Much Should I Charge?
Core Lesson
Children learn that a business needs to choose a selling price for its product. The price should consider the cost of making the product and what customers may be willing to pay.
Core Takeaway
A selling price is the amount a customer pays for a product. Businesses should think about their costs, the value of their product, and what customers may be willing to pay when choosing a price.
EPISODE 28
I Made My First Sale!
Core Lesson
Children learn that when a customer buys a product, the business receives money from the sale, called revenue or sales income.
Core Takeaway
Revenue is the money a business receives from selling its products or services.
EPISODE 29
Did I Make a Profit?
Core Lesson
Children learn that profit is the money left after a business subtracts its costs from its revenue.
Core Takeaway
Profit is the money left after a business subtracts its costs from its revenue.
EPISODE 30
My Business Has Expenses
Core Lesson
Children learn that a business can have different expenses, such as materials, packaging, transportation, or tools needed to operate the business.
Core Takeaway
Business expenses are the different costs a business pays to operate, create products, and serve customers. Keeping track of expenses helps a business understand where its money goes.
EPISODE 31
Making More Than I Spend
Core Lesson
Children learn that a healthy business needs to earn more money than it spends, so there is money left after paying expenses.
Core Takeaway
A business needs to watch its money carefully. When more money comes in than goes out, there is money left over that can become profit or be used to help the business grow.
EPISODE 32
What If I Don't Make a Profit?
Core Lesson
Children learn that a business can sometimes spend more money than it earns, resulting in a loss. A loss is a signal to review the business and make smarter decisions.
Core Takeaway
A loss happens when a business spends more money than it earns. A loss doesn't always mean giving up—it can help an entrepreneur understand what needs to change.
EPISODE 33
Let's Sell More!
Core Lesson
Children learn that a business can increase its sales by reaching more customers, showing products clearly, and giving customers good reasons to choose the product.
Core Takeaway
A business can increase sales by reaching more customers, presenting products clearly, offering useful choices, and giving customers good value—without pressuring them to buy.
EPISODE 34
Should I Lower My Price?
Core Lesson
Children learn that changing a selling price can affect customer interest and business results. A lower price isn't automatically a better price.
Core Takeaway
A lower price may attract more customers, but it also means earning less from each product. A smart business considers cost, customer value, and sales before choosing a price.
EPISODE 35
The Best Price for My Product
Core Lesson
Children learn that a smart selling price should consider cost, product value, customers, and business goals rather than simply choosing the cheapest or most expensive price.
Core Takeaway
A smart price considers the cost of the product, the value it provides, what customers may be willing to pay, and the business's goals.